Broadening your value proposition enables your sales and marketing teams to establish a deeper relationship with your customers, and long term impact on your business. The challenge for most organizations, is the commitment to the change required across all key stakeholders within the organization, in…
Throughout 2021/22 fiscal year, we aim to re-establish field marketing into a new GC commercial marketing development team, establishing processes that enable our organization to better identify, prioritize and overcome the challenges our group companies face in achieving their annual targets and objectives. This team…
A measured pathway that supports building a solid foundation in the journey to performance excellence with a focus on continuous improvement, based on adopting best practices and learning from results.
The B2B VAS Business Strategy 1. differentiates you from your competitors through effective commercial messaging, 2. creates a compelling reason for customers to purchase and ease of doing business with us, and 3. aligns VAS demand generation across the your organization to consistently move customers…
Establishing a centrally-defined, locally-consistent “Commercial Value Proposition”
As the resource person between GC and HQ, CMD team works closely with GCs to understand their support requirement, to consolidate the needs from all regions, to assess and define the priority ones and escalate them to HQ teams. 1.Communicate with GCs to understand their challenge…
Graph Tech has over twelve brands of products, which are sold across four channels: OEM (guitar manufacturers such as Fender, Gibson, Martin etc), Distributors (over 27 worldwide), Dealers, and Ecommerce. Managing a team of internal and contracted marketing and design professionals, we have developed a…
At the heart of my Graph Tech tactical marketing traction plan, is a tightly organized public relations campaign, which targets business-to-business industry publications of interest to our OEM, Distributor and Dealer channel partners and prospects. Building strong relationships with all major publication editorial teams, as…
A strong content marketing plan has been a major element of my marketing plan for Graph Tech Guitar Labs. My successful integration of HubSpot marketing automation software has delivered a structured customer lifecycle focused lead engine. Using blog posts, landing pages, forms, webinars, calls-to-action, ebooks…
Utilizing HubSpot’s marketing automation software, the email marketing campaigns built into the tactical marketing traction plan with Graph Tech have delivered lifecycle tuned measurable results, and a major push for lead generation. Carefully measuring the results of past email blasts, and implementing a landing page…
Channel partner communications and press releases are a regular element of my tactical marketing traction plans. Maintaining this flow of communication connects the brands and company within the minds of channel partners, in turn creating openings for discussions with sales teams, support teams, and overall…
