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B2B VAS Business Development Strategy

The O'Castle GroupB2B VAS Business Development Strategy

B2B VAS Business Development Strategy

Business and Performance Impact, Global Marketing Leadership

The B2B VAS Business Strategy 1. differentiates you from your competitors through effective commercial messaging, 2. creates a compelling reason for customers to purchase and ease of doing business with us, and 3. aligns VAS demand generation across the your organization to consistently move customers from unlock through to partnership

Unit Growth

Nurture SOW growth and unit potential of all cluster accounts through a B2B VAS Business Development Model


# of customers progressing from current segment to target segment using VAS within given time period
(journey to partnership)

The O'Castle Group
December 14, 2022