Graph Tech has over twelve brands of products, which are sold across four channels: OEM (guitar manufacturers such as Fender, Gibson, Martin etc), Distributors (over 27 worldwide), Dealers, and Ecommerce.
Managing a team of internal and contracted marketing and design professionals, we have developed a wide range of B2B and consumer facing advertising campaigns, each designed to target the specific interest of the target audience reading the publication.
Each of the advertising campaigns were partnered with digital advertising media spends. Both print and digital ads were designed with built in calls to action, linked to the HubSpot marketing automation system for customer lifecycle, and carefully tracked key performance measurement.
