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Creative Advertising Campaigns

O'Castle Consulting GroupCreative Advertising Campaigns

Creative Advertising Campaigns

Business and Performance Impact, Global Marketing Leadership

Graph Tech has over twelve brands of products, which are sold across four channels: OEM (guitar manufacturers such as Fender, Gibson, Martin etc), Distributors (over 27 worldwide), Dealers, and Ecommerce.

Managing a team of internal and contracted marketing and design professionals, we have developed a wide range of B2B and consumer facing advertising campaigns, each designed to target the specific interest of the target audience reading the publication.

Each of the advertising campaigns were partnered with digital advertising media spends. Both print and digital ads were designed with built in calls to action, linked to the HubSpot marketing automation system for customer lifecycle, and carefully tracked key performance measurement.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022