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Customer Needs Research

O'Castle Consulting GroupCustomer Needs Research

Customer Needs Research

Value Proposition Development

Our Customer Needs Study uses a three step approach to identify and prioritize global trends in customer needs, providing valuable insight into how we should shape the value we offer to our customers in order to generate maximum demand for our group companies and brands.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022