Practices are made up of multiple people each matching one of your existing business (customer) segments.
Small independents require different engagement tactics and have differing needs to large practices which differ again to those attached to ent centers.
Similarly, a business owner may be interested in marketing, whereas a salaried hearing aid dispenser may just want the product details with the practice managers taking care of the marketing .
We need to understand which business type offers more value and understand who is an influencer and a decision maker within the business’s we are targeting.
