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Customer Segmentation

The O'Castle GroupCustomer Segmentation

Customer Segmentation

Business and Performance Impact, Value Proposition Development

Practices are made up of multiple people each matching one of your existing business (customer) segments.

Small independents require different engagement tactics and have differing needs to large practices which differ again to those attached to ent centers.

Similarly, a business owner may be interested in marketing, whereas a salaried hearing aid dispenser may just want the product details with the practice managers  taking care of the marketing .

We need to understand which business type offers more value and understand who is an influencer and a decision maker within the business’s we are targeting.

The O'Castle Group
December 14, 2022