Our Story

Be Informed. Be Smart. Be Sure.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque

Working Hours

Monday - Friday 09:00AM-17:00PM
Saturday - Sunday CLOSED

Latest News


Demand Generation Digital Application

O'Castle Consulting GroupDemand Generation Digital Application

Demand Generation Digital Application

Application Development, Business and Performance Impact, Value Proposition Development

ModShop is a web and mobile application, designed as a fun and interactive tool for guitarists to upgrade their guitars. Guitarists can use the app to quickly find and order parts that fit their specific guitar; ordering online or from their local dealer.

Developed as a lead generation tool, the application can be embedded on dealer websites, allowing them to capture leads and create a unique user experience promoting Graph Tech products. Consumers using the app are added to email marketing lists that both Graph Tech and their preferred local dealer use to send customized emails to the consumer, focused on the databased knowledge of what guitars the guitarist owns.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022