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Email Marketing Campaigns

O'Castle Consulting GroupEmail Marketing Campaigns

Email Marketing Campaigns

Business and Performance Impact, Digital Marketing, Global Marketing Leadership, Marketing Automation

Utilizing HubSpot’s marketing automation software, the email marketing campaigns built into the tactical marketing traction plan with Graph Tech have delivered lifecycle tuned measurable results, and a major push for lead generation.  Carefully measuring the results of past email blasts, and implementing a landing page incentive-focused strategy, with calls to action linking each click to specific lifecycle movements for each contact… we have been able to carefully direct email blast click throughs down our content marketing funnel and into a state of fruition.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022