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Marketing Automation Campaign

The O'Castle GroupMarketing Automation Campaign

Marketing Automation Campaign

Business and Performance Impact, Global Marketing Leadership

A strong content marketing plan has been a major element of my marketing plan for Graph Tech Guitar Labs. My successful integration of HubSpot marketing automation software has delivered a structured customer lifecycle focused lead engine.  Using blog posts, landing pages, forms, webinars, calls-to-action, ebooks and whitepapers, I have been able to integrate a structured workflow to each customers adoption of products and programs specifically of interest to the status of their account (B2B).

The O'Castle Group
December 14, 2022