Practices are made up of multiple people each matching one of your existing business (customer) segments. Small independents require different engagement tactics and have differing needs to large practices which differ again to those attached to ent centers. Similarly, a business owner may be interested…
Our Customer Needs Study uses a three step approach to identify and prioritize global trends in customer needs, providing valuable insight into how we should shape the value we offer to our customers in order to generate maximum demand for our group companies and brands.
Quarterly business reviews are an ideal opportunity for our sales team to lead customer success conversations and leverage value to drive revenue growth. -Discuss portfolio opportunities -Present valuable market insights -Review identified customer goals -Present VAS to support goal achievement -Leverage value we’ve provided -Cultivate…
Our Value-Based Growth Strategy service is a comprehensive, data-driven approach designed to help businesses maximize their growth potential by aligning their offerings more closely with customer needs. Leveraging sophisticated analytics and market insights, our service is tailored to guide companies through a transformative journey that…
B2B Customer Journey design services revolve around crafting and optimizing the touchpoints through which businesses engage with other businesses in their buying processes. Unlike the often spontaneous and emotion-driven B2C journey, B2B journeys are characterized by longer sales cycles, multiple decision-makers, and a need for…
ModShop is a web and mobile application, designed as a fun and interactive tool for guitarists to upgrade their guitars. Guitarists can use the app to quickly find and order parts that fit their specific guitar; ordering online or from their local dealer. Developed as…
The ModShop point of purchase merchandising units were developed as an interactive in-store guitar upgrade tool, providing Graph Tech dealers with a full scale cardboard merchandising unit, with built in iPad, to install in their store. Consumers within the store are attracted to the simplicity…
The local optimization aspect of my Graph Tech tactical marketing traction plan, is tied to the development of a new store locator, with country, state, city and dealer directory landing pages. This structuring of the directory pages are specifically designed to capture first page local…
As the guitar sectors only research and development facility of it’s kind, it is crucial for Graph Tech to conduct regular market research to support both product development, and the content marketing strategy. Survey’s are sent via email and social media to a steadily growing…
Conceptualized and managed the development of an Outdoor Living Design Studio; web and mobile application. Developed as a lead generation tool, the application allows consumers to design their backyard by adding Napoleon products to their uploaded or stock chosen backyard design. Once they have selected…
Conceptualized and managed the development of a Fireplace Design Studio; web and mobile application. This application allows consumers to design their fireplace, submit their design directly to their closest dealer, and receive an estimate from the dealer; initiating consumer to dealer communications. TRY IT OUT: …
Innovated, conceptualized, and managed development of Digital Product Module. This module was designed as a method for establishing an immense competitive edge across all dealer websites within the Napoleon dealer network. The module is embedded on dealer websites worldwide, and immediately updates their website with…
Conceptualized and managed the development of the Napoleon store locator and store landing page network. Designed as the bottom of the funnel to all Napoleon websites, the locator automatically generates landing pages for activated dealers within the control panel. Significantly improving local search engine results…
Designed, implemented and managed digital and traditional advertising campaigns. Connecting traditional marketing efforts with digital landing pages, funneling digital display-ad and adwords campaigns through to carefully designed landing pages, each designed to follow a specific direction to intrigue visitors to click each call-to-action. Successfully generating…
Conceptualized, innovated and managed development of an in-field sales application. Directly connected to a product database control center, the application enables B2B sales managers the ability to create an invoice with up to date product listings and sales support information. Integrated with the product design studio…
