Broadening your value proposition enables your sales and marketing teams to establish a deeper relationship with your customers, and long term impact on your business. The challenge for most organizations, is the commitment to the change required across all key stakeholders within the organization, in…
Accelerate pipeline velocity by aligning marketing and sales around a process that strategically targets and addresses buyer group member needs, at each point in the buyer journey.
B2B buying decisions are typically made in buying groups of 5-10 individuals, each coming to the table with their own independently gathered information that needs to de-conflict to enable a smooth decision. To add to the challenge, the solutions available within the market are constantly expanding with new and emerging services, technology and suppliers.
Companies that use ABX become
67% better at closing deals*
*According to a joint Marketo and Reachforce study
Enabling your marketing and sales teams to act as one cohesive unit, that understands and delivers a consistent message and value offering directly aligned to the problem each member of the buying group is trying to solve, accelerates revenue growth.