Business today requires fearless leaders and coordinated teams across all functions. Successful leadership requires a coordinated strategy, clear communication, change management and team collaboration. My approach to leading global or national teams incorporates all of the above, ensuring that team members understand the objective, their role, and the roles of others; at all times.
Competing in todays market requires us to think outside the standard approach to business. Of course, your customers are interested in the products and services you sell… however, to standout and enable your partnership to thrive, you must look deeper into the considerations and needs of your customer and deliver an unexpected and highly valued offering in addition to the products or services your business sell.
Shifting an entire organization to a new approach to doing business requires standardization. Standardization is achieved through common frameworks that are sponsored by senior leaders within the organization. My approach to global marketing leadership is structured around understanding of the customer, teams and senior stakeholders, developing frameworks that enable the target outcome.
Broadening your value proposition enables your sales and marketing teams to establish a deeper relationship with your customers, and long term impact on your business. The challenge for most organizations, is the commitment to the change required across all key stakeholders within the organization, in…
Throughout 2021/22 fiscal year, we aim to re-establish field marketing into a new GC commercial marketing development team, establishing processes that enable our organization to better identify, prioritize and overcome the challenges our group companies face in achieving their annual targets and objectives. This team…
Practices are made up of multiple people each matching one of your existing business (customer) segments. Small independents require different engagement tactics and have differing needs to large practices which differ again to those attached to ent centers. Similarly, a business owner may be interested…
Our Customer Needs Study uses a three step approach to identify and prioritize global trends in customer needs, providing valuable insight into how we should shape the value we offer to our customers in order to generate maximum demand for our group companies and brands.
A measured pathway that supports building a solid foundation in the journey to performance excellence with a focus on continuous improvement, based on adopting best practices and learning from results.
Quarterly business reviews are an ideal opportunity for our sales team to lead customer success conversations and leverage value to drive revenue growth. -Discuss portfolio opportunities -Present valuable market insights -Review identified customer goals -Present VAS to support goal achievement -Leverage value we’ve provided -Cultivate…
