Advertising Media Planning & Buying

Leverage our proven frameworks - guided by our Fractional Executives and Professionals - to secure the best media placements and maximize your advertising impact with competitive rates and strategic insights.

Our Solution

Global Media Buying Experts

In today's dynamic and competitive market, hiring a Fractional Media Buying Executive is crucial for businesses aiming to maximize their advertising impact while optimizing costs.

O'Castle's Global Media Buying solution offers access to top-tier expertise without the overhead of a full-time executive. Our Fractional Media Buying Executives bring extensive industry experience and strategic insights, ensuring your media placements are not only cost-effective but also highly targeted and impactful. By leveraging their expertise, you can navigate the complexities of global, national and local media landscapes, stay ahead of market trends, and achieve superior ROI.

Types of Media

  • Traditional Media
    (Print & Billboards)
  • Digital Advertising
  • Broadcast Media
  • Streaming TV Advertising

Team Members Included

  • Fractional Media Buyer
  • Complimentary Design Team
Program Highlights

The Ultimate Media Buying Partner

Complete Catalogue of Media

Unlike other providers that focus on a single source of inventory, O’Castle sources media from all available media providers, giving you unbiased access to a complete inventory of available solutions.

Rapid Response Media Sourcing

You need to act fast when buying high-value media.  O’Castle provides a proactive solution, providing regular personalized availability reports; enabling you to stay informed and act fast on the media that hits the market.

Complimentary Graphic Design

When needed, O’Castle provides complimentary professional graphic design services, to maximize the performance of your investment.

Program Highlights

Market Research and Media Placement Planning

We conduct comprehensive research to identify the most effective media opportunities and channel placements, tailored to your target demographics and market segments. By leveraging advanced analytics and market insights, we provide you with a strategic edge, ensuring your media buys are optimized for maximum reach and engagement. 

Program Highlights

Complimentary Creative Services

When needed, O’Castle provides complimentary professional creative direction and graphic design services, developed by Fractional Executives with years of experience in your industry,  to maximize the performance of your investment.

Program Highlights

Media Selection and Purchasing Process

1.  Media Sourcing and Selection

Your O’Castle Fractional Media Buying Executive gathers key insights to understand the specific objectives of your media purchase, providing you with available options in an easy to navigate format.

2. Campaign Term Selection

Once you’ve found the media you would like to purchase, your Advisor will provide the available terms and pricing.  Once you’ve made your selection, you’ll work with your Advisor to complete an agreement of terms.

3.  Production & Placement

Once the Agreement has been completed, you can either provide your creatives for production, or leverage our complimentary Creative Services to complete your design.  Once finalized, your design will be installed on the media property for the duration of the term.

Program Highlights

Ongoing Support & Consultation

  • Our team provides ongoing support through regular check-ins and progress reviews, ensuring your campaign is achieving the results you've targeted.

 

  • We help you adapt your strategies to changing market conditions and emerging opportunities, ensuring continuous alignment with your goals.
Get Started

Request a Free
Media Availability Report

Let the O'Castle Media Planning and Buying team research and deliver a media availability report that provides an overview of highly targeted, high-value media placement opportunities for your campaign objectives.

The Benefits

Discover everything
you get with O'Castle

Our Fractional Executives and Professionals are selected based on their extensive industry experience and proven track records. Each expert brings a minimum of 10 years of experience in their field, ensuring that your pipeline is in capable hands. By integrating seamlessly with your team, they provide the leadership and expertise needed to drive your sales success.

Proven Frameworks

O'Castle Fractional Executives and Professionals come equipped with proven frameworks and best practices that they have developed and refined with the O'Castle team, or over their careers. These frameworks can be applied to various aspects of business operations, providing immediate value to the hiring company.

Project Management Tools

Our Fractional Executives and Professionals bring with them both the tools, and the advanced knowledge, of project management methodologies and tools, helping to streamline projects and ensure they are delivered on time and within budget. Their ability to integrate and optimize project management processes can significantly improve project outcomes.

Speed of Engagement

Our Fractional Executives and Professionals can typically start much quicker than full-time hires, who often require a longer recruitment and onboarding process. This swift engagement allows businesses to address immediate needs or opportunities without delay.

Performance Management

O'Castle Fractional Executives bring proven frameworks and a strong focus on performance metrics and outcomes, helping to implement robust performance management systems. Their expertise in driving results and accountability can enhance the overall efficiency and effectiveness of the team they join.

Risk Reduction

Hiring our Fractional Executives and Professionals can be a lower-risk option compared to committing to a full-time executive. If the business environment changes or if the fit isn't right, it’s easier shift with a fractional professional than it is to lay off a full-time employee.

Strategic Excellence

Our Fractional Executives and Professionals can provide strategic insights and guidance to help your business scale and navigate challenges. Their experience across various industries and companies can bring new perspectives and innovation to the strategies you develop together.
Customer Testimonials

Hear from businesses like yours, that have transformed their revenue operations

The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.

Our Fractional Executive was a pleasure to work with. Resolved my issue in a timely manner and was flexible in terms of schedules.

John Doyle Founder / Managing Partner

Get Started

Schedule your free Discovery Session, start your next stage of growth.

Dive into seamless revenue operations, proven growth frameworks, and accelerated results.

Schedule a Discovery Session