Too often, businesses fall into the trap of assuming they know what their customers want, based on historical data or gut feeling, without delving deeper into the evolving needs and preferences of their target market.
Insights Report: Latest Changes to the B2B Buying Journey (September 2023)
The B2B buying journey is constantly evolving, influenced by technological advancements, shifting buyer behaviors, and changing market dynamics. In this insights report, we will explore the key trends and transformations that are shaping the B2B buying journey today. Digital Transformation and Online Research: The digital transformation has significantly impacted the B2B buying journey. […]