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Value Proposition Development

The O'Castle GroupValue Proposition Development
Consumer Goods, Inflation, Manufacturing, Pricing, Value Proposition Development

Exploring Alternatives to Shrinkflation: Navigating Pricing and Value in Consumer Goods

Feb 13, 2024
by The O'Castle Group
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In recent years, consumers worldwide have witnessed a growing trend among manufacturers and retailers resorting to 'shrinkflation'—a practice where products are subtly reduced in size or quantity while their prices remain the same or even increase. This tactic, often used as a response to rising...

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The O'Castle Group is a global revenue acceleration firm, supporting organizations seeking to deliver above average revenue growth rates through proven and innovative revenue acceleration strategies, end-to-end revenue team execution support, turn-key tools and frameworks, and revenue generation training and insights.

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  • Exploring Alternatives to Shrinkflation: Navigating Pricing and Value in Consumer Goods

    In recent years, consumers worldwide have witnessed a growing trend among manufacturers and retailers resorting to 'shrinkflation'—a practice where products are subtly reduced in size or quantity while their prices remain the same or even increase. This tactic, often used as a response to rising production costs, seeks to maintain profit margins without the immediate backlash of direct price hikes. However, the growing awareness and dissatisfaction among consumers call for exploring alternatives that can balance cost pressures with maintaining customer trust and value. This article delves into several strategies businesses can adopt instead of shrinkflation....

    Feb 13, 2024

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