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Software as a Service

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Software as a Service

Why SaaS Growth Lives or Dies by Retention & Expansion

August 18, 2025 Eric J. Gillespie (Founder @ O'Castle) Comments Off on Why SaaS Growth Lives or Dies by Retention & Expansion

Not long ago, I sat with the CEO of a growing SaaS company. Their team had just hit a major milestone — crossing $10M ARR. Champagne was popped, the board was happy, and their acquisition engine was humming. But then the numbers told another story.Despite impressive new sign-ups, revenue growth had flattened. Churn was quietly […]

Account Based Experience, Agriculture, B2B Buying Journey, Buyer-Centric Planning, Educational Technology, Featured, Logistics, Manufacturing, MedTech, Revenue Acceleration, Revenue Operations, Software as a Service, Startup Growth Planning, Technology

Insight Article: The Crucial Role of Buyer-Centric Planning in Boosting Opportunity Win Rates

February 15, 2024 O'Castle Comments Off on Insight Article: The Crucial Role of Buyer-Centric Planning in Boosting Opportunity Win Rates

Too often, businesses fall into the trap of assuming they know what their customers want, based on historical data or gut feeling, without delving deeper into the evolving needs and preferences of their target market.

Account Based Experience, Agriculture, Educational Technology, Logistics, MedTech, Revenue Acceleration, Revenue Operations, Software as a Service, Startup Growth Planning, Technology

Unleash Your Startup: Transform Your Sales Strategy with Account-Based Experience

February 12, 2024 O'Castle Comments Off on Unleash Your Startup: Transform Your Sales Strategy with Account-Based Experience

Account-Based Experience (ABX) is a strategy for startups focusing on personalized customer engagement to drive growth. It concentrates on high-value accounts using data-informed customization, improving customer engagement, and sales efficiency, leading to higher ROI. Studies show ABX’s effectiveness in increasing revenue and engagement, underscoring its importance in competitive markets.

Account Based Experience, Revenue Acceleration, Software as a Service, Technology

Navigating Niche Markets: The Vertical SaaS Strategy for Business Growth in 2024

January 29, 2024 O'Castle Comments Off on Navigating Niche Markets: The Vertical SaaS Strategy for Business Growth in 2024

In the ever-evolving landscape of the Software as a Service (SaaS) industry, 2024 marks a pivotal year for businesses aiming to differentiate themselves and accelerate their revenue growth. One strategy increasingly being adopted is the focus on vertical SaaS – a specialized approach targeting specific niche markets or industries. This strategy is not just a fleeting trend; it’s a profound shift towards more tailored and industry-specific solutions that can offer significant advantages for both SaaS providers and their customers.

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