Conceptualized and managed the development of an Outdoor Living Design Studio; web and mobile application. Developed as a lead generation tool, the application allows consumers to design their backyard by adding Napoleon products to their uploaded or stock chosen backyard design. Once they have selected and designed their 3D list of products, they are prompted to submit for an estimate, which submits to their local dealer, based off of their address. Leads are then submitted directly to dealers for follow up.