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Customer Research

O'Castle Consulting GroupCustomer Research

Customer Research

Value Proposition Development

As the guitar sectors only research and development facility of it’s kind, it is crucial for Graph Tech to conduct regular market research to support both product development, and the content marketing strategy.  Survey’s are sent via email and social media to a steadily growing database of guitarists, this honest feedback is captured and used for improved decision making, and statistical data for e-books and whitepapers.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022