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eCommerce Website Development

The O'Castle GroupeCommerce Website Development

eCommerce Website Development

Business and Performance Impact

One of the most complicated issues faced by Graph Tech when I first entered my role with the company, was the combination of a vast catalogue of items, that fit many guitars, designed in many dimensions, and with many unique attributes.  The website Graph Tech had previously been selling products through was a patch work of several custom ecommerce designs all poorly equipped to support an easy to navigate user experience. The solution was a redeveloped website, with advanced filtering and a full data update.

The O'Castle Group
December 14, 2022