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eCommerce Website Development

O'Castle Consulting GroupeCommerce Website Development

eCommerce Website Development

Business and Performance Impact

One of the most complicated issues faced by Graph Tech when I first entered my role with the company, was the combination of a vast catalogue of items, that fit many guitars, designed in many dimensions, and with many unique attributes.  The website Graph Tech had previously been selling products through was a patch work of several custom ecommerce designs all poorly equipped to support an easy to navigate user experience. The solution was a redeveloped website, with advanced filtering and a full data update.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022