Our Story

Be Informed. Be Smart. Be Sure.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque

Working Hours

Monday - Friday 09:00AM-17:00PM
Saturday - Sunday CLOSED

Latest News

Top

Point of Purchase (POP) Programs

O'Castle Consulting GroupPoint of Purchase (POP) Programs

Point of Purchase (POP) Programs

Business and Performance Impact, Value Proposition Development

The ModShop point of purchase merchandising units were developed as an interactive in-store guitar upgrade tool, providing Graph Tech dealers with a full scale cardboard merchandising unit, with built in iPad, to install in their store. Consumers within the store are attracted to the simplicity of the unit and application, and are in turn educated on all of the Graph Tech branded products they can upgrade their guitar with. The units act as an added sales associate on the retail floor, qualifying the customer for final purchase.

Eric Gillespie

As a global marketing leader, I have extensive experience building the teams that govern the strategy and execution of complex marketing solutions that cultivate customer loyalty, expand corporate partnerships, broaden revenue streams, and support brand development at the global level. Throughout my career, I have been recognized for my ability to strengthen marketing efforts, structure transformative global frameworks, create high-value strategic plans, and cultivate and nurture long-term relationships with key stakeholders.

December 14, 2022