The ModShop point of purchase merchandising units were developed as an interactive in-store guitar upgrade tool, providing Graph Tech dealers with a full scale cardboard merchandising unit, with built in iPad, to install in their store. Consumers within the store are attracted to the simplicity of the unit and application, and are in turn educated on all of the Graph Tech branded products they can upgrade their guitar with. The units act as an added sales associate on the retail floor, qualifying the customer for final purchase.
